AsylumConnect Catalog Website
As Creative Director of AsylumConnect, I led our UX team to redesign the organization's catalog site – a national database of resources for LGTBQ asylum seekers and organizations who serve them.
Our main goals for the redesign were to expand the catalog's scope from two cities (Seattle and Philadelphia) to six cities (adding NYC, DC, San Francisco and LA), and to make the site mobile responsive. We also wanted to provide improved functionality for users, which we defined in our research process.
The catalog site presented a unique challenge from a UX perspective: users come to the site with vastly different goals, access to technology and English language proficiency.
To address this challenge, we began sending out surveys and conducting remote user interviews. We analyzed the results to hone in on four user personas: an asylum seeker, a service provider, a volunteer and a donor. (Asylum seeker and service provider personas shown above).
Design & Testing
Based on our research, we created wireframes and mockups. We then tested these with users remotely, synthesizing feedback and continuing to iterate on our designs.
In the end, our MVP addressed the needs found in our research. New and improved functionality includes: a Google translate feature, additional search filters, the ability to create a user account, the ability to save a resource to favorites, and improved information about resources.
AsylumConnect has been recognized by the United Nations, the Clinton Global Initiative University, Forbes and Harvard University.
Read about the launch of our catalog redesign in the Bay Area Reporter (featuring my sister, the president of AsylumConnect).